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An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the ...
Search engine optimization (SEO) is critical to the success of your website
Search engine optimization (SEO) is critical to the success of your website, Drive Visitors To Your Website And Increase Your Market Share. SEO is the key to unlocking your website's full potential. Google handles over 200 million internet search requests ...
What’s the MOST effective SEO Tactic for 2006?
Today, I’m going to try something different. I’m going to go out on a limb here and make a blind assumption about you."You think that the Q-square formula (quality + quantity) of getting inbound links (reciprocal or one-way) is the best way to increase ...
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Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad - 25 word title, with two 35 word lines of ad copy - then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It's not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated -- to much competition, makes it a little more difficult for the novice to make a profit.
Google Adsense
Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN - that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.
Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What's involved? Let's see - color, position, style, to name just a few.
SEO
Search engine optimization - this for me has been a time-consuming process - since I am still learning. SEO is keyword driven - the search engines pull the
keywords from your web copy - not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my webpages...
The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme.
Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme - that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages - You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It's a free tool, and very helpful.
To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. ...AND, keywords based around your quality content will help with your positioning on your website.
About the Author
Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: http://www.myaffiliateplace.biz for free tools, articles related to affiliate marketing, ebooks, how to info, affiliate opportunities - all aimed toward the affiliate marketer and the marketing process.
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